0800 – Registration/sign-in / Cont. breakfast
0815 – Welcome
0830 – TCCIC Panel
0900 – MOTIVATION: “Take your business to the next level”
1015 – Break
1030 – 1130 Breakout Sessions
– Computer online presence
– VA Disability / DVBE Certification
– Elevator Pitch
– Business 101
– Capability Statements
Speaker Karie Armstrong
Business 101, fill in the details
Karie Armstrong has spent more than 30 years helping retailers, service providers, restaurants and entrepreneurs successfully launch and grow their businesses in a wide variety of retail environments and markets. Her extensive background stems from shopping center management, marketing and development, retail operations and manufacturing and the most recent 8 years with the Small Business Development Center serving as a consultant.
Prior to joining the SBDC in 2011, Ms. Armstrong worked for some of the nation’s leading shopping center developers throughout southern and northern California including Simon Property Group, Macerich, The Mills Corp., Jones Lang LaSalle, Heitman Retail Properties, The Hahn Company and Centremark. Skilled in managing a wide variety of projects and diverse teams, Ms. Armstrong has an industry reputation for embracing project opportunities and collaborating across boundaries. In all markets she has successfully paired with Chambers of Commerce, Economic Development departments and other government leaders and organizations to strengthen the area commerce and quality of life for the surrounding communities.
Mrs. Armstrong earned her CMD (Certified Marketing Director) and SCMD (Senior Certified Marketing Director) designations in 1997 and 2003 respectively and her SCSM (Senior Shopping Center Manager) designation in 2005 from the International Council of Shopping Centers (ICSC).
Throughout her career, Karie has amassed a large number of marketing and advertising awards for print, radio and outdoor campaigns as well as overall marketing strategies. Her vast experience in mixed-use, multi-ethnic, urban and various socio-economic markets paves the way for a deep understanding of how to successfully research, identify and penetrate core customer bases for positive sales growth. She has extensive experience writing successful business plans, property proformas, and sales projections as well as assisting owner-based retailers to grow their businesses into viable thriving businesses. This significant practical experience translates well into helping businesses prepare their strategic plans, revenue projections and marketing plans.
Speaker Wayne Gross
My company has been registered with the state for two years with no contracts yet. What do I do?
Wayne Gross has forty two years of customer service skills starting from his early days as a USAF Captain. Wayne currently serves as a Customer Liaison and SB/DVBE Advocate for the State of California Department of General Services, Procurement Division, Certification and Outreach Branch. In this role, he educates the business community and ensures that Small Business (SB) and Disabled Veteran Business Enterprise (DVBE) businesses can access their share of state contracts. Wayne has received numerous awards for his advocacy and support of SBs and DVBEs seeking to understand and navigate the State’s procurement system. He holds a Master’s degree in Business Management from Golden Gate University. Email: Wayne.Gross@dgs.ca.gov